Above: voxGraphis at Doink, Elastic People, and Cre8tiv Juice Group.
Image credit: Brian SlawsonRecently, I led a group of 40 other design students to Miami to visit some design studios and advertising firms working in South Florida. We met with these awesome people:
- Cre8tiv Juice Group
- Doink
- Elastic People
- Lemon Yellow
- Zubi Advertising
It was great to pick their brains and learn valuable realities about the world of design and advertising. When I wasn't frantically herding students around Miami, I learned quite a few truisms from these talented individuals.
- VALUABLE DESIGN/LIFE LESSONS
- you can't design in a vacuum; you have to approach with a strategy
- awesome work is nice, but you can't lose sight of what your design does for the client
- with change comes opportunity
- follow your passion, not money
- it's a good idea to diversify clients, since you'll never know what will happen with the ups and downs of the economy
- messaging is critical; the core of this is authenticity
- make your problem your solution
- if you invest into something your heart isn't in, it's never going to happen
- there are NO EXCUSES for missed deadlines
- ask yourself before taking on a project: do you believe in this product? Should it be on the market?
- designers are gatekeepers
- some projects don't make you money, but they make you better
Many thanks again to all the agencies/firms/studios we met with; we learned so much from you that we were able to take back and apply to our own work.